How the information and communications industries contribute to clean energy? Energy Opportunities
The world is changing. We are adding a billion people to the middle class over the next four years. It’s not going to be incremental emission reductions that are going to carry us through to some type of viable solution. We need to be thinking more about transformative change. You will use energy tomorrow and if you employ software to understand how you are wasting energy I can guarantee to you that you will save money. The shift happens when people understand the immediate value they create by employing more sustainable practices, not to save the world in twenty years or thirty years, but to save their business tomorrow. The ICT sector provides us with an opportunity to really de-materialise the economy. If you look at what has happened in music over the last years, a lot of this is consumed through virtual services now. When you take it and add it all up, it has quite an enormous impact. We’re talking about in some cases two hundred times less emissions. IT itself is consuming energy and we have growing data centres around the world and there is a responsibility of the IT industry to decount that. We can help a lot of organisations, through the software we’ve built and the services we’ve created to reduce the amount of energy that they need. ICT is a game changer. We have embedded mobile broadband sensors on all the buses in Curitiba and we saw that if the whole bus system now of the city could be 1% more efficient and if people drove even just 0.1% less, it could be ten times the CO2 savings. I think IT is a great industry to be in at this time because we are seeing a lot of new technology evolving, big data, mobility, cloud, but we’re also seeing a fabulous challenge of making the world a better place and when you bring those two together and you’re employing the right business model, beautiful things can happen. We’ve done it with globalisation, we’ve done it with the internet and this industry, we’ll do it again with sustainability.